Majik's Brand Guidelines — Magic Unicorn Inc.

01 — Color Palette

Color System

Our palette is built around a vibrant purple core with gold accents for premium moments. The dark neutral system ensures readability and depth across all interfaces.

Primary Purple

Majik Purple 500

#a855f7 · Primary

Majik Purple 700

#7c3aed · Deep

Majik Purple 900

#581c87 · Dark

Accent Purple

#6d28d9 · Interactive

Secondary — Gold

Gold 400

#facc15 · Highlights

Gold 500

#eab308 · Hover

Gold 600

#ca8a04 · Muted

Neutrals

Background

#0a0a0a

Surface

#111118

Muted

#1a1a2e

Border

#27272a

Muted Text

#a1a1aa

Foreground

#fafafa

Semantic

Error / Destructive

#ef4444

Success

#22c55e

Info / Link

#3b82f6

Full Purple Scale

100

200

300

400

500

600

700

800

900

950

Gradients

Magic Gradient

linear-gradient(135deg, #7c3aed 0%, #a855f7 50%, #c084fc 100%)

Gold Gradient

linear-gradient(135deg, #ca8a04 0%, #facc15 50%, #eab308 100%)

Dark Gradient

linear-gradient(180deg, #0a0a0a 0%, #1a1a2e 100%)

Hero Gradient

linear-gradient(135deg, #3b0764 0%, #581c87 30%, #0a0a0a 100%)

02 — Typography

Type System

Our type system pairs the geometric precision of Space Grotesk with the utilitarian clarity of Inter. Together they strike the balance between creative energy and professional authority.

Space Grotesk Display / Headlines · Google Fonts · Free

Your music, your machine, your rules.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & !@#$%

Aa 500 Medium

Aa 700 Bold

Inter Body / UI · Google Fonts · Free

Clean, professional, highly legible at any size.

Used for body text, interface labels, descriptions, and documentation. Inter was designed specifically for computer screens, with a tall x-height for improved readability at small sizes and careful adjustments for mixed-case text.

Aa 400 Regular

Aa 500 Medium

Aa 600 Semibold

JetBrains Mono Monospace / Code · Google Fonts · Free

        v2.0.0-beta · ACE-Step 1.5 · 48kHz
      

Used for version numbers, technical specifications, code snippets, and any context where monospaced precision communicates authority. 0O 1lI — designed for zero ambiguity.

Aa 400 Regular

Aa 500 Medium

Aa 600 Semibold

Type Scale

Display Music Reimagined

H1 Music Reimagined

H2 Music Reimagined

H3 Music Reimagined

Body The next generation of AI-powered music creation, running entirely on your hardware.

Caption Powered by ACE-Step 1.5 · v2.0.0

Code --model ace-step-1.5 --sample-rate 48000

03 — Logo Usage

Logo & Wordmark

The Majik's wordmark is the primary brand identifier. Use it consistently and give it room to breathe. When in doubt, go simpler.

Majik's

Light on Dark

Default variant. Use on backgrounds #0a0a0a through #1a1a2e.

Majik's

Dark on Light

For light contexts. Use on backgrounds #fafafa through #ffffff.

Majik's

White on Gradient

For hero sections and branded moments using the Magic Gradient.

Majik's

Gradient Wordmark

For digital-only use. The wordmark rendered in the Magic Gradient.

Clear Space

Minimum clear space equals the height of the capital "M" on all sides. Never place other visual elements within this exclusion zone.

M height M height M height M height Majik's

Minimum Sizes

Element	Minimum	Note
Wordmark	80px wide	Primary identification
App Icon	32px	Below 32px, switch to favicon
Badge	32px height	"Made with Majik's" badge

Approved Usage

Use on dark backgrounds (#0a0a0a to #1a1a2e) with the light wordmark
Use on light backgrounds (#fafafa to #ffffff) with the dark wordmark
Use on purple gradients with the white wordmark
Maintain the minimum clear space at all times
Respect minimum size requirements

Never Do This

Stretch, skew, or distort the wordmark
Change colors outside of provided variants
Place on busy backgrounds without a contrast overlay
Rotate the logo at any angle
Add drop shadows, outer glows, or other effects
Outline or apply a stroke to the logo

03b — Official Logo Wordmarks

Logo Wordmarks

Official logo wordmarks combine the Majik's character mark with the brand name in a single lockup. Available as character+text lockups and text-only versions, in both light-on-dark and dark-on-light variants.

Light-on-Dark (for dark backgrounds)

Use these on dark backgrounds (#0a0a0a to #1a1a2e). Located in logos/wordmarks/light/

Studio — Character + Text

majiks-studio-logo-wordmark.png

Studio — Text Only

majiks-studio-wordmark.png

Online — Character + Text

majiks-online-logo-wordmark.png

Online — Text Only

majiks-online-wordmark.png

Dark-on-Light (for light backgrounds)

Use these on light backgrounds (#fafafa to #ffffff). Located in logos/wordmarks/dark/

Studio — Character + Text

majiks-studio-logo-dark-wordmark.png

Studio — Text Only

majiks-studio-dark-wordmark.png

Online — Character + Text

majiks-online-logo-dark-wordmark.png

Online — Text Only

majiks-online-dark-wordmark.png

Usage Guidelines

Character + Text Lockups

Primary brand representation in hero sections and marketing materials
Website headers and splash screens
Press kits and partner pages
Social media profile images where space allows

Text-Only Wordmarks

Navigation bars and compact headers
Footer branding and legal attribution
Inline references within documentation
Small-format placements where the character mark would be illegible

04 — Voice & Tone

How We Sound

Majik's speaks with the confidence of a company that knows its product leads the category, and the warmth of a team that genuinely loves music.

Creative

We make tools for people who hear music in their heads.

Empowering

Your music, your machine, your rules.

Open

Open-source ethos, transparent about what we do.

Professional

Serious about craft, not corporate.

Confident

We know our product is the best in class.

Language Guidelines

Do Say

"Your music, your machine, your rules"

"Made with Majik's"

"Powered by ACE-Step"

"Free to start" / "Free to download and use"

"You control where it runs"

Don't Say

"AI-generated music" (on listener-facing materials)

"Free forever" (use "free to start")

"100% local" (use "you control where it runs")

Generic SaaS language: "sign up", "free trial", "pricing plans"

05 — Brand Architecture

Product Family

Every product in the Majik's ecosystem is part of a deliberate hierarchy anchored by the Magic Unicorn parent brand.

Magic Unicorn Inc.

Legal: Magic Unicorn Unconventional Technology & Stuff Inc. · Trade name: Magic Unicorn Inc.

Product Suite: Majik's

Core

Majik's Music Studio

The flagship. Free + Pro at $29.99. AI music creation on your hardware.

Suite

Majik's Songwriter

Lyric and composition tools for structured songwriting.

Suite

Majik's Art Studio

Visual creation and album art generation.

Suite

Majik's Broadcaster

Streaming and live performance tools.

Core

Majik's Player

Playback and library management.

Suite

Majik's MC

DJ and mixing capabilities.

Platform

majiks.online

Streaming and distribution platform. The marketplace for Majik's-created music.

06 — Characters

Brand Personas

Two distinct personas guide the user experience, each with a clear role in how users interact with the product.

Majik

The AI Song Developer

The conversational interface persona. Majik speaks naturally, understands creative intent, and translates human ideas into musical parameters. Friendly, knowledgeable, and focused on helping users bring their musical vision to life.

The Engineer

Studio Parameters Persona

The technical translator. The Engineer surfaces when users interact with studio-level controls, providing precise parameter adjustments, technical feedback, and professional-grade audio engineering guidance.

07 — Partner Attribution

Technology Partners

Proper attribution is both a legal requirement and a signal of our commitment to the open-source ecosystem that makes our work possible.

ACE-Step 1.5

Open-source music generation model. Attribution is required wherever the underlying model is referenced in marketing materials, documentation, or technical contexts.

Approved formats:

"Built with ACE-Step"

"Powered by ACE-Step"

Use "Powered by" in product UI and marketing. Use "Built with" in technical documentation and developer-facing materials.

The Majik's
Brand System

Table of Contents

Color System

Primary Purple

Secondary — Gold

Neutrals

Semantic

Full Purple Scale

Gradients

Type System

Type Scale

Logo & Wordmark

Clear Space

Minimum Sizes

Logo Wordmarks

Light-on-Dark (for dark backgrounds)

Dark-on-Light (for light backgrounds)

Usage Guidelines

How We Sound

Language Guidelines

Product Family

Product Suite: Majik's

Platform

Brand Personas

Technology Partners