Brand Guidelines v1.0

The Majik's
Brand System

A comprehensive guide to building consistent, premium brand experiences across every touchpoint for Majik's Music Studio and the broader Magic Unicorn product family.

Owner Magic Unicorn Inc.
Version 1.0.0
Updated March 2026
Contents

Table of Contents

01 Color Palette 02 Typography 03 Logo Usage 04 Voice & Tone 05 Brand Architecture 06 Characters 07 Partner Attribution
01 — Color Palette

Color System

Our palette is built around a vibrant purple core with gold accents for premium moments. The dark neutral system ensures readability and depth across all interfaces.

Primary Purple

Majik Purple 500
#a855f7 · Primary
Majik Purple 700
#7c3aed · Deep
Majik Purple 900
#581c87 · Dark
Accent Purple
#6d28d9 · Interactive

Secondary — Gold

Gold 400
#facc15 · Highlights
Gold 500
#eab308 · Hover
Gold 600
#ca8a04 · Muted

Neutrals

Background
#0a0a0a
Surface
#111118
Muted
#1a1a2e
Border
#27272a
Muted Text
#a1a1aa
Foreground
#fafafa

Semantic

Error / Destructive
#ef4444
Success
#22c55e
Info / Link
#3b82f6

Full Purple Scale

50
100
200
300
400
500
600
700
800
900
950

Gradients

Magic Gradient
linear-gradient(135deg, #7c3aed 0%, #a855f7 50%, #c084fc 100%)
Gold Gradient
linear-gradient(135deg, #ca8a04 0%, #facc15 50%, #eab308 100%)
Dark Gradient
linear-gradient(180deg, #0a0a0a 0%, #1a1a2e 100%)
Hero Gradient
linear-gradient(135deg, #3b0764 0%, #581c87 30%, #0a0a0a 100%)
02 — Typography

Type System

Our type system pairs the geometric precision of Space Grotesk with the utilitarian clarity of Inter. Together they strike the balance between creative energy and professional authority.

Space Grotesk Display / Headlines · Google Fonts · Free
Your music, your machine, your rules.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & !@#$%

Aa 500 Medium
Aa 700 Bold
Inter Body / UI · Google Fonts · Free
Clean, professional, highly legible at any size.

Used for body text, interface labels, descriptions, and documentation. Inter was designed specifically for computer screens, with a tall x-height for improved readability at small sizes and careful adjustments for mixed-case text.

Aa 400 Regular
Aa 500 Medium
Aa 600 Semibold
JetBrains Mono Monospace / Code · Google Fonts · Free
v2.0.0-beta · ACE-Step 1.5 · 48kHz

Used for version numbers, technical specifications, code snippets, and any context where monospaced precision communicates authority. 0O 1lI — designed for zero ambiguity.

Aa 400 Regular
Aa 500 Medium
Aa 600 Semibold

Type Scale

Display Music Reimagined
H1 Music Reimagined
H2 Music Reimagined
H3 Music Reimagined
Body The next generation of AI-powered music creation, running entirely on your hardware.
Caption Powered by ACE-Step 1.5 · v2.0.0
Code --model ace-step-1.5 --sample-rate 48000
04 — Voice & Tone

How We Sound

Majik's speaks with the confidence of a company that knows its product leads the category, and the warmth of a team that genuinely loves music.

Creative
We make tools for people who hear music in their heads.
Empowering
Your music, your machine, your rules.
Open
Open-source ethos, transparent about what we do.
Professional
Serious about craft, not corporate.
Confident
We know our product is the best in class.

Language Guidelines

Do Say
"Your music, your machine, your rules"
"Made with Majik's"
"Powered by ACE-Step"
"Free to start" / "Free to download and use"
"You control where it runs"
Don't Say
"AI-generated music" (on listener-facing materials)
"Free forever" (use "free to start")
"100% local" (use "you control where it runs")
Generic SaaS language: "sign up", "free trial", "pricing plans"
05 — Brand Architecture

Product Family

Every product in the Majik's ecosystem is part of a deliberate hierarchy anchored by the Magic Unicorn parent brand.

Magic Unicorn Inc.
Legal: Magic Unicorn Unconventional Technology & Stuff Inc. · Trade name: Magic Unicorn Inc.

Product Suite: Majik's

Core
Majik's Music Studio
The flagship. Free + Pro at $29.99. AI music creation on your hardware.
Suite
Majik's Songwriter
Lyric and composition tools for structured songwriting.
Suite
Majik's Art Studio
Visual creation and album art generation.
Suite
Majik's Broadcaster
Streaming and live performance tools.
Core
Majik's Player
Playback and library management.
Suite
Majik's MC
DJ and mixing capabilities.

Platform

Platform
majiks.online
Streaming and distribution platform. The marketplace for Majik's-created music.
06 — Characters

Brand Personas

Two distinct personas guide the user experience, each with a clear role in how users interact with the product.

Majik
The AI Song Developer
The conversational interface persona. Majik speaks naturally, understands creative intent, and translates human ideas into musical parameters. Friendly, knowledgeable, and focused on helping users bring their musical vision to life.
The Engineer
Studio Parameters Persona
The technical translator. The Engineer surfaces when users interact with studio-level controls, providing precise parameter adjustments, technical feedback, and professional-grade audio engineering guidance.
07 — Partner Attribution

Technology Partners

Proper attribution is both a legal requirement and a signal of our commitment to the open-source ecosystem that makes our work possible.

ACE-Step 1.5

Open-source music generation model. Attribution is required wherever the underlying model is referenced in marketing materials, documentation, or technical contexts.

Approved formats:

"Built with ACE-Step"
"Powered by ACE-Step"

Use "Powered by" in product UI and marketing. Use "Built with" in technical documentation and developer-facing materials.